Privacy Policy

Last updated: March 2026

1. Who we are

Local Boom Web Design & SEO ("we", "us", "our") is a digital marketing agency based in Kingsteignton, Devon. We are the data controller for the personal data collected through this website.

Contact: hello@localboom.co.uk
Address: Kingsteignton, Devon, United Kingdom

2. What data we collect

We may collect and process the following categories of personal data:

• Contact information — name, email address, phone number, and any details you submit via our contact form or by emailing us directly.
• Usage data — pages visited, time spent on site, referring URLs, device and browser type, and approximate location (country/region). This is collected via Google Analytics 4 only with your consent.
• Cookie data — see our Cookie Policy for full details.

We do not collect sensitive personal data (e.g. health, financial, or government identifier information) through this website.

3. How we use your data

Purpose	Legal basis
Responding to enquiries you submit via contact forms or email	Contract / pre-contractual steps (UK GDPR Art. 6(1)(b))
Analysing website traffic and improving the site	Consent (UK GDPR Art. 6(1)(a)) — via cookie banner
Legitimate business administration (e.g. keeping records of client communications)	Legitimate interests (UK GDPR Art. 6(1)(f))

4. Cookies and analytics

We use Google Analytics 4 to understand how visitors use our site. This service sets analytics cookies. We only activate these cookies after you give your consent through our cookie banner. You can withdraw consent at any time by clearing your browser cookies or adjusting your browser settings.

For a full list of cookies, see our Cookie Policy.

5. Third-party processors

We share data with the following third parties who process it on our behalf:

• Google LLC — Google Analytics 4. Data may be transferred to the United States under Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office. Google's privacy policy: policies.google.com/privacy.

We do not sell your personal data to any third party.

6. Data retention

• Analytics data — retained for 14 months within Google Analytics (the GA4 default), after which it is automatically deleted.
• Enquiry / contact data — retained for as long as is reasonably necessary to manage the enquiry and any resulting business relationship, and no longer than 3 years unless a contract requires otherwise.

7. Your rights

Under UK GDPR you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate data.
• Erasure — ask us to delete your data where there is no compelling reason for its continued processing.
• Restriction — ask us to restrict processing of your data in certain circumstances.
• Data portability — receive your data in a machine-readable format where processing is based on consent or contract.
• Objection — object to processing based on legitimate interests.
• Withdraw consent — where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, email us at hello@localboom.co.uk. We will respond within one calendar month.

8. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would appreciate the opportunity to address any concerns directly before you contact the ICO.

9. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our website after changes are posted constitutes acceptance of the updated policy.