A good trade website does one job: turn visitors into enquiries. Everything else is secondary.
What a high-performing trade website needs:
- A clear headline naming what you do and where you cover in Devon
- Your phone number visible on every page, especially on mobile
- Real photos of your work, not stock images
- Separate service pages for each trade you offer
- Location pages for the towns you cover
- Customer reviews displayed prominently
- Fast load speed on mobile
Most trade websites in Devon fail at one or more of these. If your site looks good but isn't generating enquiries, it's usually a copy or structure problem.