SEO improves where your website ranks in search results generally.
Local SEO is specifically about getting your business found by people searching in your area right now.
Local SEO focuses on:
- Google Maps and the local map pack (the three business listings above organic results)
- Searches with local intent such as "plumber Newton Abbot" or "electrician Exeter"
- Google Business Profile optimisation
- Local citations and review signals
For most Devon trades and service businesses, local SEO is what matters most. The customer searching "heating engineer Torquay" is ready to book today. That's the search you want to win.