Is SEO worth it for a small business in Newton Abbot, Exeter or Torquay?

Yes. For most trades and service businesses in Devon it's the highest return investment available. One or two new customers per month from organic search more than covers the monthly cost. When SEO is worth it:

• Your customers search Google before buying (almost all local trades)
• The lifetime value of a customer is £500 or more
• You're currently paying for leads through Checkatrade, Rated People, or ads
• A competitor is already ranking above you and winning work you should be getting

When it might not be the right fit:

• Your business isn't established enough to have a clear service offering yet
• You need immediate leads rather than building long-term visibility

For most Devon trades, local SEO pays for itself within the first few months.