Yes, and most aren't set up on it properly. Your Google Business Profile controls how you appear on Google Maps and in the local map pack.
Why it matters:
- The map pack (the top three listings) gets the majority of clicks for local searches
- An incomplete or unoptimised profile sends customers to your competitors
- It's free to set up and has a significant impact on local visibility
Optimising your Google Business Profile is one of the first things we do with every client. It consistently produces quick wins before longer-term
SEO work kicks in.