Do Devon businesses need to be on Google Maps?

Yes, and most aren't set up on it properly. Your Google Business Profile controls how you appear on Google Maps and in the local map pack. Why it matters:

• The map pack (the top three listings) gets the majority of clicks for local searches
• An incomplete or unoptimised profile sends customers to your competitors
• It's free to set up and has a significant impact on local visibility

Optimising your Google Business Profile is one of the first things we do with every client. It consistently produces quick wins before longer-term SEO work kicks in.