For most local trades in Devon, yes. Once your organic rankings are established, leads are essentially free and ongoing. Paid ads stop the moment you stop paying.
The trade-off:
- Paid ads: immediate traffic, but expensive and stops when you stop paying
- SEO: slow to build (three to six months), but compounds over time at no extra cost per click
When paid ads still make sense alongside
SEO:
- You need leads immediately while organic rankings build
- You want to test a new service area quickly
- There are specific high-competition terms where ranking organically takes longer
Most of our clients start with both and phase out paid advertising as their organic rankings strengthen.