You can, but most business owners who try it come to us eventually. Tools like Wix and Squarespace make it easy to build something that looks reasonable. What they don't give you is a site that ranks on Google and converts visitors into enquiries.
What DIY websites typically miss:
- Local SEO structure built in from the start
- Copy written to convert, not just inform
- Technical performance and mobile speed
- A clear call to action on every page
The bigger risk is the months you lose learning this the hard way.